THE STRATEGISTS

A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem or problems easier to understand and solve.

The word derives from the Greek word strat_gos, which derives
from two words: stratos (army) and ago (ancient Greek for leading). Strat_gos referred to a 'military commander' during the age of Athenian Democracy.

Strategy is about choice, which affects outcomes. Organizations can often survive -- indeed do well -- for periods of time in conditions of relative stability, low environmental turbulence and little competition for resources. Virtually none of these conditions prevail in the modern world for great lengths of time for any organization or sector, public or private. Hence, the rationale for strategic management. The nature of the strategy adopted and implemented emerges from a combination of the structure of the organization (loosely coupled or tightly coupled), the type of resources available and the nature of the coupling it has with environment and the strategic objective being pursued. Strategy is adaptable by nature rather than rigid set of instructions. In some situations it takes the nature of emergent strategy.

What are the first steps in stratetigically dialing Ashland for comprehensive sustainability and preparedness?